Cookie Policy
How we use cookies and similar technologies
Last updated: August 25, 2025
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
2. How We Use Cookies
West End Theatre Courses uses cookies to:
- Enable essential website functionality
- Remember your preferences and settings
- Analyze website traffic and user behavior
- Improve our website performance
- Provide personalized content and experiences
- Remember your cookie consent preferences
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors use our website, allowing us to improve its functionality and user experience.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
3.4 Marketing and Advertising Cookies
These cookies are used to track visitors across websites to display relevant and engaging advertisements.
4. Third-Party Cookies
We may allow third-party service providers to place cookies on your device. These include:
4.1 Analytics Services
- Google Analytics: Website performance and user behavior analysis
- Hotjar: User experience and website optimization
4.2 Social Media Platforms
- Facebook: Social sharing and integration features
- Twitter: Social media content embedding
- Instagram: Photo and video content integration
4.3 Communication Tools
- Email Marketing: Newsletter and promotional content delivery
- Live Chat: Customer support functionality
5. Managing Your Cookie Preferences
You have several options for managing cookies:
5.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner with options to:
- Accept All: Consent to all cookies
- Necessary Only: Only allow essential cookies
- Customize: Choose specific cookie categories
5.2 Browser Settings
You can manage cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Cookies and Site Permissions
5.3 Opt-Out Tools
You can also use these tools to opt out of specific tracking:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Digital Advertising Alliance: Your Online Choices
6. Cookie Retention Periods
Different cookies have different retention periods:
Retention Periods:
- Session Cookies: Deleted when you close your browser
- Essential Cookies: Up to 1 year
- Analytics Cookies: Up to 26 months
- Marketing Cookies: Up to 2 years
- Preference Cookies: Up to 1 year
7. Impact of Disabling Cookies
Disabling certain cookies may affect your website experience:
7.1 Necessary Cookies
Disabling these cookies may result in:
- Inability to access certain website features
- Loss of personalized settings
- Reduced website security
7.2 Analytics Cookies
Disabling these cookies means:
- We cannot improve website performance based on usage data
- You may encounter more technical issues
- Website optimization may be less effective
7.3 Marketing Cookies
Disabling these cookies results in:
- Less relevant advertising content
- Inability to measure marketing effectiveness
- Reduced social media integration
8. Mobile Devices and Apps
If you access our website through a mobile device or app, similar technologies may be used:
- Mobile Cookies: Similar to web cookies but for mobile browsers
- Local Storage: Data stored locally on your device
- Device Identifiers: Unique identifiers for analytics and advertising
9. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. When we make material changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify users through our website or email
- Request renewed consent where required by law
10. Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
West End Theatre Courses
123 Shaftesbury Avenue
London WC2H 8AH
United Kingdom
Email: [email protected]
Phone: +44 20 7123 4567
11. Related Policies
For more information about how we handle your personal data, please read our related policies:
- Privacy Policy - How we collect and use your personal information
- Terms of Service - Terms and conditions for using our services